Trends
Client: Semrush
Semrush .Trends is a competitive intelligence solution that helps businesses ti reveal market trends and competitive insights - for any website, industry of market, for 190 countries.




During brainstorming we came up with an idea to use metaphors as a main visual language. Character's emotions are conveyed through the color pallete and individual body parts such as hands, eyes. We also used basic shapes and objects to keep the story simple and clear.
CLIENT
Semrush
Producer
Andrey Nesterov
IDEA
Irina Khoroshun
Direction
Irina Khoroshun
Design
Anton Kakhidze / Nadya Melnikova
Cell Animation:
Margarita Shalynina / Irina Khoroshun
2D Animation:
Gleb Andriushin / Diana Prota / Andrey Nestero
MUSIC AND SOUND DESIGN
Alexander Maslyuk
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