One2Target
ABOUT THE PROJECT
Semrush came to us with a request to make a story about their new One2Target feature. With this tool you can finally figure out who your audience really is, segment them, and start ranking in those sales like it’s tickets to Beyonce. We proposed to combine 2D and 3D styles, a suggestion which the client approved. This gave us an exciting opportunity to experiment with this new style and try out new things!
Gleb Andryushin
Art Director
“For this project, I am immensely grateful for the guidance of specialists who assisted me with look development. The most challenging part was to create a character that exuded confidence without being overly cute and cuddly”
Credits
ClientSemrush
Creative producerVera Bochkareva
Art DirectionSergey Sadowski
StudioPrand
Creative producerAndrey Nesterov
ProduсersNadya Minakova
Idea and art directionGleb Andryushin
Lead animatorsGleb Andryushin Arin Khoroshun
3D ModelingGleb Andryushin Lera Tsimbalenko Igor Demin Oleg Nechaev Alexey Goncharov
3D AnimationGleb Andryushin Alexey Goncharov Lena Marchenko
3D LookdevGleb Andryushin Artem Kazakhunov Igor Demin Andrey Roik
Cell animationArin Khoroshun Veronica Bogdanova Anna Perevoshchikova Tatyana Onyushkina
CompositingGleb Andryushin
Motion designGleb Andryushin Andrey Nesterov Dasha Shuvalova Alexey Goncharov
Music and sound designNikita Peplov
BehanceArina Podgaiskaya
