Performance Ad
ABOUT THE PROJECT
We were invited to create a dynamic animated intro for an event dedicated to the advancements in advertising technology
Gleb Andryushin
Art Director
"We honestly had no clue what “performance” in ad tech meant, until the client made it clear – it’s just about nudging users about a forgotten purchase. That’s when we came up with the color-chasing idea – pure fun, zero stalker vibes."
Credits
Client - Art DirectorMaxim Gordienko
Client - Creative DirectorAslan Izmaylov
Client - ScriptwriterKristina Panova
Client - ProducerAnna Levina
Creative ProducerAndrey Nesterov
Idea and Art DirectionGleb Andryushin
DesignGleb Andryushin Nadya Melnikova Lera Tsimbalenko Viktoria Alikina Dasha Chukhrova
3D ModellingGleb Andryushin Lera Tsimbalenko Alexey Goncharov Alexandr Kuznetsov
3D LookdevGleb Andryushin
BehanceArisha Podgaiskaia
Compositing ArtistGleb Andryushin Alexandr Kuznetsov
ProducerNadya Minakova Anastasia Metsler
Music & Sound DesignAlexander Maslyuk
Motion DesignGleb Andryushin Alexandr Kuznetsov Alexey Goncharov
3D AnimationGleb Andryushin Alexandr Kuznetsov Alexey Goncharov Maksim Tleubaev
