ABOUT THE PROJECT
Semrush .Trends is a competitive intelligence solution that helps businesses to reveal market trends and competitive insights.
During brainstorming we came up with an idea to use metaphors as a main visual language. Character’s emotions are conveyed through the colors and individual body parts such as hands and eyes. We sprinkled some basic shapes and objects to keep the story simple and clear.
The most challenging part for me was to go beyond the character animation and show the benefits of the service in a more abstract way. Simple objects allowed me to emphasize the idea that the Semrush.Trends service takes care of all the chores and removes most of the headaches from the client's mind.