Y Technology
ABOUT THE PROJECT
In the spring of 2023, we were invited to create an animated video that tells the story of Yandex advertising technologies. Within this project, our task was to invent and visualize the process that happens in milliseconds in reality. So, we decided to slow down time and show a mini-universe where the processes of creating an individual advertising banner is happening step by step.
Credits
Client Creative DirectorAslan Izmaylov
Client Art DirectorMaxim Gordienko
Client ProducerZhenya Boyanova Dina Kachurovskaia
Creative ProducerAndrey Nesterov
ProducerNadya Minakova Anastasia Metsler
Idea and Art DirectionGleb Andryushin
ScriptKhalil Akhmetzyanov
Character DesignNadya Melnikova Lera Tsimbalenko
Background DesignLera Tsimbalenko Valera Zaryta Arthur Stotch
3D ModellingGleb Andryushin Alexey Goncharov
3D AnimationGleb Andryushin Alexey Goncharov Alexandr Kuznetsov
Character AnimationDasha Shuvalova Arin Khoroshun Valeria Bogdanova Anna Perevoshikova Tatyana Onyushkina
Motion DesignGleb Andryushin Dasha Shuvalova Alexandr Kuznetsov Alexey Goncharov
Compositing ArtistGleb Andryushin Anastasia Metsler
Music & Sound DesignAlexandr Maslyuk
BehanceArina Podgaiskaya
